— Chicago, Illinois —

TrixieInterVentures.

A private investment firm. Long-tenured, independent, and Chicago to its core.
Independent Privately held Established 2018
Trixie InterVentures — private investment, Chicago

Capital, deployed at Lincoln Park latitudes.

TrixieInterVentures is a privately held Chicago investment firm. We invest partner capital in businesses, properties, and hospitality projects familiar to our partners and the Society. Proposals receive a close reading and, where possible, a visit.

The Firm works independently with founders and partners. Lenore chairs the Investment Committee, Marin runs the business, and the practice principals bring forward opportunities. Ashley represents the Society’s interests at the table.

"Deal terms are negotiated. Standards are not."
— Founding statement, TrixieInterVentures —
— Where The Firm Deploys —

Four practices. One standard.

01.

Member Brands

Growth capital and equity for lifestyle, beauty, fitness, and consumer businesses led by people we know. Hollis reviews the business as well as the product; Members often arrive with experience of the latter.

02.

Lincoln Park Real Estate

Residential, mixed-use, and retail property from Halsted to Racine and North to Fullerton, including the DePaul corridor. Maitland reviews acquisitions and selective development, usually with the floor plans open.

03.

Approved Hospitality

Capital for restaurants, hotels, and venues, from a fit-out to an operating investment. Ainsley considers the service, the numbers, and whether guests would choose to return.

04.

The Trust

The Firm's evergreen vehicle. Domiciled in Delaware, administered from Chicago. Open to qualifying partners and selected institutional investors. Distributions are quarterly. Reporting is plain.

— The Firm —

Partners, principals, and advisors.

Eleven people. Five advisory models. One Chicago office.
Society Liaison
Dr. Ashley Munroe, LPT, PhD
Dr. Ashley Munroe, LPT, PhD
Liaison to The Lincoln Park Trixie Society

Dr. Munroe is the Society’s founder and Executive Director, and its liaison to TrixieInterVentures. Both boards confirm the appointment annually. She brings Society matters to the Firm and reports back to the officers. Her role is non-executive, although she generally has questions.

Founding Partners
Lenore Halsted-Whitfield
Lenore Halsted-Whitfield
Founder & Chair

Founded TrixieInterVentures in 2018 after senior operating roles in Chicago consumer businesses and board work in hospitality, property, and women’s health. Chairs the Investment Committee. Lenore prefers to hear the difficult part of a proposal before the presentation reaches its appendix.

Marin C. Devereaux
Marin C. Devereaux
Chief Executive Officer & President

Previously a Vice President at a Midwestern family office, with earlier experience at a global private investment firm. AB, University of Chicago; MBA, Booth. Runs the operating units, capital deployment, and the Trust. Marin keeps the meeting moving after everyone has expressed an initial view.

Eleanor Trask Coyne, Esq.
Eleanor Trask Coyne, Esq.
Founding Partner & General Counsel

Founding Partner with a background in Chicago litigation and corporate practice, particularly partnerships, trusts, and estate planning. JD, Northwestern. Leads compliance and governance. Eleanor marks up the agreement while the others are still discussing the announcement.

Principals
Hollis P. Beardsley
Hollis P. Beardsley
Principal, Member Brands

Previously with a New York consumer growth fund and, before that, beauty and fitness businesses. AB, Williams; MBA, Kellogg. Sources and oversees Member Brands investments. Hollis asks what customers reorder after the launch.

Maitland S. Quinn
Maitland S. Quinn
Principal, Lincoln Park Real Estate

Previously a Vice President at a Chicago multifamily developer, with North Side residential and mixed-use experience. AB, Notre Dame. Reviews Village-area acquisitions personally. Maitland is willing to look past the staging, even when the others rather like it.

Ainsley Crowe-Marchetti
Ainsley Crowe-Marchetti
Principal, Approved Hospitality

Has operated, advised, and invested in independent restaurants and hotels, including as a Vice President at a New York hospitality investment firm. BA, Brown; MBA, Wharton. Leads Approved Hospitality and maintains its establishment register.

Davenport Kerrigan
Davenport Kerrigan
Principal, The Trust

The Trust’s founding principal, previously with a multi-family office. CFA charterholder; AB, Yale. Oversees allocations, distributions, and partner reporting. Davenport would like distribution questions sent before the weekend.

Operating Advisors
William F. Tatum III
William F. Tatum III
Operating Advisor

Former Chief Executive Officer of a publicly held consumer packaged goods company headquartered in the Midwest. Continues as non-executive director on three boards. Advises the Firm on consumer operating questions.

Saskia Ortmann
Saskia Ortmann
Operating Advisor

Former Chair of an independent hotel group with properties in Chicago and the upper Midwest. Operating advisor across the Firm's Approved Hospitality investments. Trustee of two Chicago cultural institutions.

R. Phillip Renner
R. Phillip Renner
Operating Advisor

Former President of a Chicago commercial real estate holding company. Advises the Firm's Lincoln Park Real Estate practice. Member of two Chicago museum boards.

Synthetic Advisory

The Firm’s Synthetic Advisory applies five models drawn from the published work of named investors and operators. Principals use the relevant models to question an allocation before taking it to the Investment Committee. The people around the table still have to decide.

BSynthetic
Frameworks Model: Warren E. Buffett
Capital allocation · The Trust · Member Brands

Built on five decades of Berkshire Hathaway shareholder letters, public testimony, and biographical record. Applied to every Trust allocation, every Member Brands acquisition, and every question of compounding versus exit.

MSynthetic
Frameworks Model: Charles T. Munger
Mental models · Cross-practice inversion

Draws on Poor Charlie’s Almanack, the Daily Journal and Wesco addresses, and the Caltech speeches. Used to ask what could go wrong with a proposal before the Committee grows too attached to it.

MSynthetic
Frameworks Model: Howard S. Marks
Cycles · The Trust · Real Estate

Built on the Oaktree memos, The Most Important Thing, and Mastering the Market Cycle. Applied to questions of timing, of contrarianism, and of where the Firm sits in the cycle.

MSynthetic
Frameworks Model: Daniel H. Meyer
Approved Hospitality

Built on Setting the Table, the Union Square Hospitality investor letters, and a generation of speeches on hospitality as a discipline. Applied to every restaurant, every hotel, and every operating-capital conversation in the Hospitality practice.

DSynthetic
Frameworks Model: Millard S. Drexler
Member Brands

Built on three decades of merchandising interviews, the Gap and J. Crew turnaround records, and the public board archive. Applied to brand resets, product instinct, and the "always something new" question.

Projects & Society initiatives

The District at Lincoln Park — the Firm’s riverfront development initiative.

The Data Center Initiative — the Society’s regional infrastructure program and twelve-location Perimeter.

From the Journal: A Quiet Interest in the Neighborhood →

TrixieInterVentures
— The Office —

One door. One zip code.

The Firm works from one North Side office, by appointment. Send a written introduction before arranging a visit. The partners would like to know what the meeting is about.

TrixieInterVentures Clark Street at Lincoln Avenue Chicago, IL 60614 Telephone: unpublished Fax: out of date
By appointment · Partners preferred
Independent · Privately held · Chicago